Blue ocean leadership is designed to be applied across the three distinct management levels. This high risk task requires topnotch leadership skills as well as an immense amount of organization. Impact of blue ocean strategy on organizational performance. Renee mauborgne, blue ocean shift author, provides insight into how businesses can. Blue ocean leadership provides a systematic way to unlock the ocean of unrealized talent and energy in your organization fast. Similarly, blue ocean leadership can unleash oceans of unexplored talent and. Blue ocean strategy and sustainability for strategic. Blue ocean strategy formulation the four principles of. The theory of blue ocean leadership blue ocean strategy. Assess the organizations current leadership reality the as is state. Blue ocean leadership focuses on leaders acts and activities. While the gas law problems may not be appropriate for younger audiences, some of the demonstrations and activities presented in dont try this at home may be adaptable for middle or. Ten years ago, two insead professors broke ground by introducing blue ocean strategy, a new model for.
Moreover, the approach doesnt require leaders to alter who they are, just to undertake a different set of tasks. Blue ocean leadership, by contrast, focuses on what acts and activities leaders need to undertake to boost their teams motivation and business results, not on who leaders need to be. This blog article is a overview of some of the key points of the book by w. According to gallups 20 state of the american workplace report, 50% of employees merely put their time in, while the remaining 20% act out t. This can be done by assembling a small group of senior leaders 1015 and using the blue ocean leadership grid. Col in the news more col news science news more science news policy news more policy news. Blue ocean strategy is a relatively new theory of corporate leadership that changes the focus of certain aspects of business. Blue ocean leadership claims that the people who face market realities are asked for their direct input on how their leaders hold them back. The insight for blue ocean leadership, created by chan kim and renee mauborgne, is that leadership, in essence, can be thought of as a service that people in an organization either buy or dont buy kim and mauborgne observe that every leader has customers.
Value innovation strategy competes in an uncontested market space. Reel leadership paper 2 introduction a brief description of oceans eleven is that a group of men are plotting to rob three elite casinos in las vegas. The mind map of blue ocean leadership releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. While the book is aimed primarily at large, traditional businesses, our book club members managed to. Core competences are important for the performance and success of the company goddard, 1997. The blue ocean strategy seems to be a perfect solution for present companies to become sustainable successful. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Chan kim and renee mauborgne broke ground by introducing blue ocean strategy, a new model for discovering uncontested markets that are ripe for growth. Many leadership concepts are illustrated in this movie, some more obvious than others. The mind map of blue ocean leadership insead knowledge. A british retail group applied blue ocean leadership to redefine what. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
The need for blue ocean leadership is highlighted by the statistics that only. Big idea behind blue ocean leadership leadership, in essence, can be thought of as a service that people in an organization either buy or dont buy. Blue ocean leadership focuses on the acts and activities performed by leaders to motivate their team, unlike the traditional leadership where it ought to change the values, behavioral style and qualities which are not entirely possible. Moreover, blue ocean leadership also emphasizes on inputs about what leaders should do from the people facing. The leadership canvas allows the standards for success to be measurable. Welcome to blue ocean strategy were thrilled to have you on board. To put blue ocean leadership in action, we adapt the analytic tools and frameworks of blue ocean strategy to the leadership context.
The insight for blue ocean leadership, created by chan kim and renee mauborgne, is that leadership, in essence, can be thought of as a service that people in. Pdf blue ocean leadership manu melwin joy academia. Were glad to share this mind map, which will help you to visualise the whole process. Blue ocean shift author lays out five steps to success. Using bos to create new market space in sustainability.
Empowering who you are, transforming what you do blue ocean leadership training bolt is an innovative virtual leadership training program that integrates the blue ocean leadership philosophy with the coactive business coaching method and the emotional intelligence leadership styles concept, resulting in an actionoriented and empowering leadership training program. The premise of the book is that companies can succeed by creating. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and. Visualising blue ocean leadership in comparison to conventional leadership practices will help you with implementation. Instead of just focusing on the sale, it focuses on. Chan kim harvard business school press, 2005, conceived of a new way for companies to drive profitable growth. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean strategy refers to the creation of a new, unexplored market space that makes competition irrelevant. Blue ocean strategy including examples and pdf download. We believe that blue ocean strategy will send you on the right path towards creating your own uncontested space. Reel leadership paper 1 a leadership analysis of oceans. Blue ocean leadership is about providing a structured process for people to discover for themselves how they need to change in action terms as leaders to create a win all around.
It calls for profiles for leaders that are tailored to the very different. In this article you will learn how to make your competition irrelevant and have sales and profit. Set sail towards your blue ocean jk beteiligung gmbh. The best and most empirically supported strategy book i have ever read is blue ocean strategy and the authors of the 2005 book, w. Blue ocean leadership works because the managers customersthat is, the people managers oversee and report toare involved in identifying whats. Instead of just concentrating on the sale, it focuses on the. Pdf blue ocean leadership manaswini biswal academia. Chan kim and renee mauborgne in the indie business book club.
The blue ocean strategy as a method for developing sustainable profitable frameworks implies the fundamental idea of developing new innovational markets with a majority of new customers. The blue ocean leadership theory attempts to completely revolutionize how a company works by starting from the inside. Here is how organizations can go about achieving blue ocean leadership. Blue ocean leadership deliver qualified training and mentoring to business leaders and. Blue ocean leadership works because the managers customersthat is, the people managers oversee and report toare involved in identifying whats effective and what isnt. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w.
Just 30% of employees are actively committed to doing a good job. Blue ocean leadership is achieved through a fourstep process. Blue ocean leadership unleashes the ocean of untapped talent and employee potential in organizations, the same way that blue ocean strategy creates. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. The suggested determinant under blue ocean leadership are based on the traits that were listed from previous study by nur lyana et. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Pdf impact of blue ocean strategy on organizational.
Blue ocean leadership bol is a worthwhile new approach that can be applied to promote employee engagement in public service by simply asking employees. This concept can be thought of as a service that individuals in an organization either buy or dont buy. Pdf blue ocean strategy refers to the creation of a new, unexplored market space that makes competition irrelevant. The blue ocean leadership tries to completely transform how a firm works by starting from the inside. Blue ocean leadership, by contrast, focuses on what acts and activities leaders need to undertake to boost their teams motivation and business results, not on who.
Blue ocean strategy has helped numerous companies and organisations across the globe to create new market space and achieve pro. It is markedly easier to change peoples acts and activities than. Blue ocean leadership the business of social media. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The result is the leadership canvas, the leadership profile and the blue ocean leadership grid all of which are grounded in acts and activities, easy to understand and communicate and that engage more people in.
The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations. We believe that leaders can obtain this understanding through an approach we call blue ocean leadership. Guillaume nicolas master s program in leadership and management in international context. To join the free indie business book club, click here. Blue ocean strategy is a book published in 2005 and written by w.