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Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. Consumer behaviour is the study of the processes involved in the purchase, use and disposal of products and services. P art i, overview of consumer beh aviour provides an ou tline of t he subject including e volut ion of consu mers, consu mer decisionm aking models, and how it is used in cons u mer analysis. Johns university, new york city joseph wisenblit professor of marketing stillman school of business seton hall university, new jersey pearson. These new endofchapter cases show students the reallife application of the concepts just covered so that they can see how real companies use consumer behavior to. Buy consumer behavior by schiffman online at alibris.